{"title":"Developers and Bleach","description":"\u003cp\u003eShop our large range of Professional peroxide developers and bleach powders. Choose from our wide range of premium lightening products to help you achieve any lift you are after.\u003c\/p\u003e","products":[{"product_id":"wella-blondor-extra-cool-blonde-2-in-1-lightener-toner-150gms","title":"WELLA BLONDOR FREELIGHTS 12% 40VOL 1LT","description":"\u003cp\u003e\u003cem\u003eWELLA BLONDOR FREELIGHTS 12% 40VOL 1LT\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBlondor Freelights Developer from Wella Professionals is designed for use with Freelights Powder for precision and ease of application with less swelling. Contains hydrogen peroxide and flexible acrylic polymers. Supplied as a 12 per cent solution for maximum lift.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136942608669,"sku":"4084500190023","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/155274_0.jpg?v=1751870770"},{"product_id":"wella-blondor-freelights-9-30vol-1lt","title":"WELLA BLONDOR FREELIGHTS 9% 30VOL 1LT","description":"\u003cp\u003e\u003cem\u003eWELLA BLONDOR FREELIGHTS 9% 30VOL 1LT\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBlondor Freelights Developer from Wella Professionals is designed for use with Freelights Powder for precision and ease of application with less swelling. Contains hydrogen peroxide and flexible acrylic polymers.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136944148765,"sku":"8005610586922","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/wella-fragrances-blondor-freelights-9-30vol-1000ml.jpg?v=1751870785"},{"product_id":"wella-blondor-freelights-6-20vol-1lt","title":"WELLA BLONDOR FREELIGHTS WHITE LIGHTENING POWDER 400GMS","description":"\u003cp\u003e\u003cem\u003eWELLA BLONDOR FREELIGHTS WHITE LIGHTENING POWDER 400GMS\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e■ For accuracy and precision in freehand application\u003cbr\u003e\n■ Contains lightening agents and clays\u003cbr\u003e\n■ For natural and pre-coloured hair\u003cbr\u003e\n■ Up to 7 levels of lift\u003cbr\u003e\n■ Use exclusively with designated FREELIGHTS Developers ...\u003cbr\u003e\n\u003cem\u003e 6% (20volume), 9% (30volume) \u0026amp; 12% (40volume)\u003c\/em\u003e\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136945590557,"sku":"8005610531847","price":46.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/WEBFBP_1.jpg?v=1751870816"},{"product_id":"wella-blondor-freelights-6-20vol-1lt-2","title":"WELLA BLONDOR FREELIGHTS 6% 20VOL 1LT","description":"\u003cp\u003e\u003cem\u003eWELLA BLONDOR FREELIGHTS 6% 20VOL 1LT\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBlondor Freelights Developer from Wella Professionals is designed for use with Freelights Powder for precision and ease of application with less swelling. Contains hydrogen peroxide and flexible acrylic polymers.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136945787165,"sku":"4084500189591","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/865847.jpg?v=1751870823"},{"product_id":"wella-blondor-lightening-cream-200gms","title":"WELLA BLONDOR LIGHTENING CREAM 200GMS","description":"\u003cp\u003e\u003cem\u003eWELLA BLONDOR LIGHTENING CREAM 200GMS\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBlondor Soft Blonde is a multi-purpose lightening cream that's good for all techniques, but is particularly suitable for on-scalp lightening. It's powerful enough to lighten hair up to 7 levels, but with a gentle formula that wraps the cuticle in protecting lipids. These help prevent moisture loss and leave the hair and scalp in great condition resulting in damage to the hair than a powder bleach.\u003c\/p\u003e\n\u003cp\u003eFor best results, Wella Blondor Soft Blonde should be mixed with Welloxon Perfect in a ratio between 1:1 and 1:2. 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Wella Blondor Multi Blonde Power is a fast and simple to mix blue bleach powder that produces a creamier consistency for a professional application.\u003c\/p\u003e\n\u003cp\u003eAchieving the perfect blonde - a look with incredible heritage - requires expertise and superior products. Wella Blondor Bleach range offers everything you need to triumph when lifting your colour.\u003c\/p\u003e\n\u003cp\u003eA standout from Wella’s wide range, Wella Blondor Multi Blonde Powder is an award-winning lightening powder. It's Tri lightening technology ensures effective treatment, whilst the effective anti-yellow molecules eliminate yellow undertones for even blonde results, with up to 7 levels of lift. Highly flexible through multi-purpose application (for both on- and off-scalp) and different mixing ratios, this Wella Bleach powder is an absolute salon must-have.\u003c\/p\u003e\n\u003cp\u003eWella Blondor is a fast-acting and simple-to-mix blue bleach powder that produces a creamier consistency for a professional application. And it’s never been easier to handle either with an easy to pour dispenser.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136947065117,"sku":"8005610262338","price":50.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/82101_2.jpg?v=1751870846"},{"product_id":"wella-blondor-seal-care-shine-conditioner-500ml-copy","title":"WELLA WELLOXON PERFECT DEVELOPER 12% 40VOL","description":"\u003cp\u003e\u003cem\u003eWELLA WELLOXON PERFECT DEVELOPER 12% 40VOL\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. Up to 100% gray coverage with roots to tip evenness and contain 25% conditioning agents and lipids for care and gently on hair. Truly perfect, intense, and vibrant color results from the highest quality ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Directions:\u003c\/strong\u003e\u003cbr\u003e\nCombine with Koleston Perfect Creme Developer for outstanding, high-density results. Koleston Perfect Base \u0026amp; Koleston Perfect Creme Developer (1:1). 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Development time: - HEAT: 20 min \/ + HEAT*: 20 min.\u003cbr\u003e\n• Root area: Root area: Apply color to the roots. Development time: - HEAT: 30–40 min \/ + HEAT*: 15–25 min\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136947917085,"sku":"4056800735280","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/543802_0.jpg?v=1751870877"},{"product_id":"wella-welloxon-perfect-developer-4-13vol","title":"WELLA WELLOXON PERFECT DEVELOPER 4% 13VOL","description":"\u003cp\u003e\u003cem\u003eWELLA WELLOXON PERFECT DEVELOPER 4% 13VOL\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. Up to 100% gray coverage with roots to tip evenness and contain 25% conditioning agents and lipids for care and gently on hair. 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Development time: - HEAT: 20 min \/ + HEAT*: 20 min.\u003cbr\u003e\n• Root area: Root area: Apply color to the roots. Development time: - HEAT: 30–40 min \/ + HEAT*: 15–25 min\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136948408605,"sku":"3614227330306","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/welloxon-13vol.jpg?v=1751870893"},{"product_id":"wella-welloxon-perfect-me-developer-pastel-12-1-9-6vol","title":"WELLA WELLOXON PERFECT ME+ DEVELOPER PASTEL 1+2 1.9% 6VOL","description":"\u003cp\u003e\u003cem\u003eWELLA WELLOXON PERFECT ME+ DEVELOPER PASTEL 1+2 1.9% 6VOL\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. Up to 100% gray coverage with roots to tip evenness and contain 25% conditioning agents and lipids for care and gently on hair. 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Development time: - HEAT: 20 min \/ + HEAT*: 20 min.\u003cbr\u003e\n• Root area: Root area: Apply color to the roots. Development time: - HEAT: 30–40 min \/ + HEAT*: 15–25 min\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136948441373,"sku":"3614227330313","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/welloxonperfect-6vol.jpg?v=1751870901"},{"product_id":"wella-welloxon-perfect-developer-6-20vol","title":"WELLA WELLOXON PERFECT DEVELOPER 6% 20VOL","description":"\u003cp\u003e\u003cem\u003eWELLA WELLOXON PERFECT DEVELOPER 6% 20VOL\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. Up to 100% gray coverage with roots to tip evenness and contain 25% conditioning agents and lipids for care and gently on hair. 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Development time: - HEAT: 20 min \/ + HEAT*: 20 min.\u003cbr\u003e\n• Root area: Root area: Apply color to the roots. Development time: - HEAT: 30–40 min \/ + HEAT*: 15–25 min\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136952897821,"sku":"3614227330290","price":25.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/543800_0.jpg?v=1751871057"},{"product_id":"wella-welloxon-perfect-developer-9-30vol","title":"WELLA WELLOXON PERFECT DEVELOPER 9% 30VOL","description":"\u003cp\u003e\u003cem\u003eWELLA WELLOXON PERFECT DEVELOPER 9% 30VOL\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWella Koleston Perfect, the brand of choice for hair color in over 100,000 salons worldwide. Up to 100% gray coverage with roots to tip evenness and contain 25% conditioning agents and lipids for care and gently on hair. Truly perfect, intense, and vibrant color results from the highest quality ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Directions:\u003c\/strong\u003e\u003cbr\u003e\nCombine with Koleston Perfect Creme Developer for outstanding, high-density results. Koleston Perfect Base \u0026amp; Koleston Perfect Creme Developer (1:1). 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Its creamy consistency enables quick mixing.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136978030877,"sku":"9310714200513","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/indola2.jpg?v=1751871566"},{"product_id":"indola-peroxide-4-14-vol-900ml","title":"INDOLA PEROXIDE 4% 14 VOL","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eINDOLA PEROXIDE 4% 14 VOL\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAn enriched formula with special care properties to compliment the Caring Cream Color. Its creamy consistency enables quick mixing.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":50136978391325,"sku":"9310714221143","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/indola4.jpg?v=1751871574"},{"product_id":"indola-peroxide-6-20-vol-900ml","title":"INDOLA PEROXIDE 6% 20 VOL 900ML","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eINDOLA PEROXIDE 6% 20 VOL 900ML\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAn enriched formula with special care properties to compliment the Caring Cream Color. 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