{"product_id":"kms-hairplay-beach-style-creme-100ml","title":"KMS HAIRPLAY BEACH STYLE CREME 100ML","description":"\u003cp\u003eThis lightweight styling spray delivers hydration, airy texture, and touchable hold - perfect for creating effortless, beachy waves. \u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types and textures, from straight to coily, it’s formulated with upcycled seaweed sourced from clean beaches to support environmental sustainability.\u003c\/p\u003e\n\u003cp\u003eThe vegan-friendly formula is free from sulphates, silicones, PEGs, and mineral oils, making it a clean and conscious choice for healthy, textured hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003e- BEACH HAIR. FOR REAL: look like you just strolled off the shore with a tussled, BEACH-like look from HairPlay BEACH Style Creme.  \u003cbr\u003e- TOUCHABLE HOLD: Run your fingers through your hair all day with this hair styling cream that offers a touchable hold, no stiff hair feel, and no shine.  \u003cbr\u003e- WITH UPCYCLED SEAWEED: our HairPlay Beach Style Creme is formulated with upcycled seaweed. Finding a new use for seaweed means cleaner beaches to help protect the environment.\u003c\/p\u003e","brand":"Black2Blonde","offers":[{"title":"Default Title","offer_id":52675692855581,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/5127\/8877\/files\/137038KHL_FOP_01_MA_HP_BeachStyleCreme_KMS_Seaweed.jpg?v=1785821382","url":"https:\/\/www.black2blonde.com.au\/products\/kms-hairplay-beach-style-creme-100ml","provider":"Black2Blonde","version":"1.0","type":"link"}